ABOUT US

Since its inception in 2002, Affinity Sports has focused on continuous technology improvements to become the nation’s largest integrated data management and compliance software solutions provider to sports associations and their member clubs, leagues, tournaments and teams.

In August 2016, Affinity Sports joined the DICK’s Sporting Goods family of businesses. Together with Blue Sombrero, a leader in online registration, web design and schedule management for youth sport and recreation leagues, DICK’S Sporting Goods is creating a single solution for youth sports organizations nationwide, powered by DICK’S Team Sports HQ.

At DICK’S Sporting Goods, each member of our winning team is connected through a common belief and passion for our Core Values:

  • Driven – We play to win.
  • Committed – We believe in relentless improvement.
  • Skilled – We are focused, and precise.
  • Passionate – We live for our sport, our team, and our community.

At DICK’S, we believe in a better world through sports. This belief has been at the heart of our winning culture since the very beginning.

Dick Stack, founder of DICK’S Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork and good sportsmanship. And, he understood that supporting the organizations that make youth sports possible is the best way to promote those values.

Today, that legacy continues, with DICK’S Sporting Goods strongly supporting youth sports in the communities where we live, work and play.

Affinity Sports interacts with and assists more than 1.2 million players, 250,000 administrators and 4,500 leagues and clubs through 18 US Youth Soccer State Associations and 10 US Adult Soccer State Associations.  This year through its Community Youth Sports Program, DICK’S Sporting Goods will donate thousands of coach’s equipment kits to youth sports organizations – reaching over a million young athletes.

 

What Our Clients Say About Us

  • "We were so blown away with what Affinity Sports offers. Their evolving, intuitive online registration and sports management software is amazing. We reviewed six different companies' online registration platforms looking for the best solution for South Carolina Youth Soccer. Affinity Sports sells itself. Affinity Sports is more efficient than the others, very user-friendly and flexible."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "We are going from a multi-system environment to Affinity’s integrated system; we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Hans HobsonHans HobsonTennessee Youth Soccer Executive Director
  • "All the other online registration platforms wanted to know what our problems were. Affinity Sports wanted to know where we want to go in the future. They have a solution to our problems today and can help us meet our goals for tomorrow."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • "Life is so unpredictable. If you think about everything we do every day — you realize we are constantly using our cell phones. Affinity Sports understands that — their Interactive Digital Cards are great. If for any reason the youth soccer player cards go missing — there is always somebody with a cell phone on the field."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • “We were so blown away with what Affinity Sports offers. Their intuitive online registration software is amazing.”

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer