Affinity Sport’s partnership with Blue Sombrero provides unparalleled advantages.

Innovative technology

Blue Sombrero brings technology solutions for robust and flexible player registration and sports management for youth and adult sports clubs of every size — currently serving thousands of partner organizations across all 50 states.

For every sport

While Affinity Sports serves the majority of the youth soccer market in the USA, Blue Sombrero services our clients include many different organizations within youth sports (soccer, baseball, football, basketball, lacrosse, volleyball, summer camps, church leagues, and the list goes on).


Next-level features

An end-to-end online sports management solution with the most flexible and comprehensive online player registration software and sports management solution available on the market today — it is that simple.

Affinity Sports’ Digital Player Cards, real time scoring from the sidelines and texting last minute information … plus more are all available on a customizable Mobile Web App — which can be private labeled!

The Best Technology Solution for Sport Leagues


Sports Clubs can relax when they partner with Affinity Sports, knowing that our Online Registration and Club Management solution will efficiently and easily organize their organization. With player registration, coaching schedules, practice sessions, team rosters, volunteer participation, special events and tournaments streamlined — the Club can focus on the sport they love.

Everyone is on the same integrated platform so Club managers, coaches and parents learn one system. While it is easy to start using Affinity Sports, the solution is so robust, it can be used by organizations with hundreds of thousands of players.  

Registrars can easily evaluate player status, send reminders on required documents, monitor fee collection and much more.


Want to act like a professional sports club and stay on budget? Affinity Sports’ easy to use, pro-level management tools help you grow your club and exceed your customers and staff’s expectations.

Want the big picture? Track past seasons’ activity and easily evaluate how your club is performing as you plan for the future. And, our financial reporting tools offer summary or detailed data providing efficient and time saving tools to help grow your organization. All reports are simple to export to Excel or PDF.

Sound complicated? Affinity Sports’ 7-days-a-week, live customer service provides great support and is available whenever you need it and, whenever your coaches and volunteers have a question on the weekends and in the evenings. We support you so you can grow the game.


Affinity Sports makes it easy for you.  We understand sports and what it takes to run a successful and growing sports Club. Over 250,000 administrators use Affinity Sports and hundreds of thousands of youth sports teams rely on our technology to seamlessly organize their sport activities.  Our data driven technology works in the background so you can focus on the games — and your customers.

Creating camps, player development clinics, special parent meetings and educational events for your coaches has never been easier. With Affinity Sports, you are always prepared for what comes next.

We simplify event management with online registration and payment processing with flexible payment plans and promo codes — regardless of how large or small your Club is.

DICK’s Team Sports HQ provides everything you need today and prepares you for success tomorrow.

What Our Clients Say About Us

  • "We are going from a multi-system environment to Affinity’s integrated system; we expect to greatly improve our service levels to our customers while improving efficiencies within the state office."

    Hans HobsonHans HobsonTennessee Youth Soccer Executive Director
  • "Utah Youth Soccer Association collects 25%, roughly $500,000 MORE than before by using Affinity Registration. More soccer organizations would benefit from unburdening themselves from this problem. We receive 100% of our money and it's all done with a lot less work."

    Brian SmithBrian SmithUtah Youth Soccer President
  • "We have worked with Affinity over many years. During this time, they have fundamentally changed the way we operate at Utah Youth Soccer. We are now a membership organization specializing in providing a top quality soccer experience."

    Cindy BaronCindy BaronUtah Youth Soccer
  • "Instead of the old-school three ring binder with privacy documents falling out all over the place as a soccer team manager walks across the soccer field, Affinity Sports keeps all our private player and coach information securely protected."

    Rachel BolickRachel BolickExecutive Director of South Carolina Youth Soccer
  • “With Affinity’s integrated Online Registration, we are collecting 25% more revenue (roughly $500,000), on time and up front. Utah stopped using paper player cards and has mandated Digital Player Cards.”

    Brian SmithBrian SmithUtah Youth Soccer President
  • “Affinity Sports’ innovative platform has benefits not available elsewhere on the market.”

    Dave LarabaDave LarabaExecutive Director of West Virginia Soccer Association